Help center

Everything you need to go from one idea to a published campaign.

Getting started

Sign in with your email. We send you a one-time sign-in link, so there's no password to remember.
Open Brand Brain and add the product or brand you want to promote.
Click New campaign, write one idea, pick an angle and generate.
Review the 20 pieces, refine what you like, then create a content plan and approve the posts to publish (or export them).

Brand Brain

The Brand Brain stores what you sell so every campaign speaks to the right people and points to the right place. For each entry you set:

Type: ebook, SaaS, digital product, brand, specific offer or other.
Target audience: who it's for and the problem they feel right now.
Value proposition: the concrete outcome you deliver.
Lead magnet / CTA link: where your content sends people.

Write a first draft of the audience and value proposition, then click Improve with AI. ContentArc sharpens your wording without inventing facts, and you can undo it if you prefer your version.

Creating a campaign

Choose a product, describe one idea (a chapter, a feature launch, a lesson learned, a video concept) and pick one of four angles:

Problem · Agitate · Solve: name the pain, raise the stakes, present the fix.
AIDA: attention, interest, desire, action.
Contrarian: challenge a common belief in your niche.
Build in public: share the real numbers, process and lessons.

Generation usually takes one to three minutes. You get an SEO keyword strategy plus 20 pieces: 1 YouTube script, 5 short-video scripts, 3 LinkedIn posts, 4 X posts and threads, 2 carousels, 3 story sequences and 2 newsletters.

From idea to published posts, step by step

A new campaign shows a Next steps checklist at the top. Each step ticks itself as you go:

Review and polish the 20 pieces in the format tabs. Edit anything, use the Copilot, mark good pieces Ready. Carousels, stories, videos and newsletters are scripts: their text says what to show, and your followers see the designed result, never the instructions.
Connect your social accounts once per brand in Social accounts (paid plans): LinkedIn, X, Facebook, Instagram, Threads, Bluesky and Pinterest.
Create the content plan (7, 14 or 28 days). ContentArc dates every piece in a strategic order at good times for each network, in your audience's time zone (worked out from your Brand Brain, or chosen by you). Adjust the posting times per channel, click any date to move a single post, and use Fix automatically when two posts would compete on the same network.
Prepare the visuals: carousels and stories are designed automatically in your brand style, with an AI illustration on each slide. In the slide editor, edit any slide and click Create image to draw its picture from its description or its text, or upload your own images. Add an AI image or your own photo for Instagram and Pinterest posts.
Approve and schedule: check the Preview as published (the exact text and images each network receives), then approve one post at a time, or Approve & schedule all in the plan. Nothing is published before you approve; you can turn on automatic approval when you create the plan.
Track in the Calendar: move posts by drag and drop, open the live links, and reschedule anything that failed (you also get an email).
Videos and newsletters stay on your calendar as reminders: record or send them yourself, or Export the campaign.

Take a tour any time from the ? menu at the top of the app, or from the checklist. Small ⓘ icons next to each section explain what it does.

Editing & the AI Copilot

Every piece is editable in place and saves automatically. Use the status switch to track Draft → Ready → Published. The Copilot menu rewrites a piece to be punchier, shorter, longer, more story-driven or stronger on the call-to-action, or follows your own instruction. Each rewrite can be undone.

Publishing & export

On paid plans, ContentArc publishes for you. Connect each brand's accounts once in Social accounts. On a campaign, create a content plan: ContentArc dates every piece at good times for each network in your audience's time zone and flags overlaps. Add an AI image (or your own) where needed, check each post's preview, then approve & schedule posts, or turn on automatic approval. Follow and move everything in the Calendar; you get an email if a post fails. Videos and newsletters are planned for you to post yourself. You can also copy a piece with one click, copy its DM automation hook, or use Export to download:

a .zip of Markdown files, one file per piece;
a single Markdown file with the whole campaign;
a CSV you can import into bulk schedulers.

Carousels and stories: set your colours, font, logo and handle once in the brand kit (Brand Brain). ContentArc turns the script into slides, adds an AI illustration to each slide and renders them in your brand style; you can edit any slide, create a new image for it, or upload your own images. Carousels go to Instagram, Facebook, Threads and X, and to LinkedIn as a swipeable PDF; story frames are published one by one.

Analytics & link clicks

Open Analytics to see how your published posts perform. ContentArc reads each post's counters from the network it went out on for 30 days (every hour at first, then less often): views or impressions, likes, comments, shares, saves and clicks. Paid plans see totals, a breakdown by network and the top posts; Publisher and Enterprise also see results by marketing angle, by format and by weekday.

Facebook, Instagram and Threads accounts connected before analytics existed may need to be reconnected in Social accounts to share reach and clicks.

Link click tracking: in Brand Brain, edit a product and turn on Count link clicks. When a post is published, its link is replaced by a short ContentArc link that counts clicks per post and per network (the previews networks make of a link are not counted), then sends people to your page with its UTM tags. Leave it off to keep your own domain in your posts; the UTM tags still show up in your own analytics.

History & recycling

History lists every published post with its results, across campaigns and brands. Search it, filter by product or network, and click Recycle this post on a post that worked: ContentArc rewrites it with another marketing angle (for example from AIDA to Contrarian) as a new draft in the same campaign, ready to plan again. Recycling a post counts as one AI Copilot rewrite. New campaigns also take your published posts into account, so they don't repeat what you already said.

Niche & competitor watch

Open Insights, describe your niche and add the competitors you want to follow (by website or handle). Every week ContentArc researches the web and writes a short report: the topics, hooks and formats getting attention, each finding with a link to its source. Findings without a source are left out. You can also refresh a report on demand, within your plan's monthly reports.

When you create a campaign, choose a report as inspiration: its findings guide the angle and the hooks, without copying anyone's posts.

SaaS demo videos

On Publisher and Enterprise, ContentArc can record your product. On the New campaign page, click SaaS demo video (your product must be of type SaaS in Brand Brain):

Choose the app: your web app (its address, and its sign-in page if it has one), your Android app (upload the .apk) or your iPhone app (a simulator build: the .app folder from Xcode, zipped; App Store files can't be used).
Add a test account if the app needs a sign-in. It is stored encrypted, typed only into the sign-in screen and never appears in the video. Never use a real customer's account.
Choose what to show: a tour of the product, getting started, or one feature you describe.
Review the storyboard: ContentArc looks at your app and proposes scenes, each with the steps to perform, the narration and an on-screen caption. Edit or remove anything, then approve.
Get your videos: the steps are performed in the real app, in a cloud browser or on a hosted phone, with a voice-over and captions. You get a walkthrough for YouTube and up to four short vertical clips, saved as drafts in the campaign so you can schedule them like any other post.

If a button can't be found by its label, ContentArc looks at the screen to find it. A step that still can't be done is skipped, and the demo page tells you why.

API & webhooks

On Publisher and Enterprise, open Developers from the account menu to create API keys and webhooks. With a key, your tools can start a campaign (from an idea or an article's address), follow its progress and read posts and analytics. Webhooks tell your tools when a campaign is ready and when a post is published or fails; every delivery is signed so you can check it comes from ContentArc. The full reference is in the app.

Plans & billing

Compare plans in the pricing section. Upgrade from Plans inside the app; payments are handled securely by Stripe. Change plan, update your card, download invoices or cancel from Billing. A cancelled plan stays active until the end of the period you paid for.

Account & languages

Switch the interface language from the flag menu in the top bar; new campaigns default to that language, and you can pick a different one per campaign. Light, dark and system themes are in the same bar. Manage email preferences in Settings.

Check your spam or promotions folder for the sign-in email.
Each link works once and expires after about an hour. Request a new one if needed.
Requesting a new link cancels the previous one, so use the most recent email.

Still stuck? Contact us and we'll get you in.